The 5 Biggest Challenges Faced by Enterprises During Mobile App Development
Mobile apps have been around for almost a decade now, and many
companies and retail owners have already started leveraging the power of
mobile apps to generate more revenue. Since technology is evolving at a
rapid pace, the e-commerce requirements are getting more complex, and
equally overwhelming for app developers to fulfill those requirements.
With technologies like AR, VR, AI and machine learning available in the
market today, the business owners are now more than eager to get a
business app.
However, developing an app is not an easy task. There are many
challenges faced by the enterprises, such as high development cost, lack
of skills, time constraints and lack of access to technology whenever
they think about mobile application development. In this article, we will discuss some of the biggest challenges and how you can resolve them.
1. Limited access to the technology
The mobile app industry has seen continuous advancements with new
tools, technology and platforms being introduced every now and then.
This has posed a challenge for the developers to learn and master these
tools. Which means we have the newest technology available, but lack of
mobile app developers who know these tools inside out is now a problem
for enterprises looking for a state-of-the-art mobile app.
Solution
This problem can be solved when you choose to outsource mobile app
development to professionals. Rather than doing it all by yourself, hire
a mobile app development company that has all the experience and expertise to build a successful mobile application powered by innovative technology.
2. Funds for the app
One of the most common problems faced by businesses, especially
startups is not having sufficient funds to develop the app. You have a
mind-blowing app idea, but you don’t have the money to launch your
dream. Based on what kind of app you are looking to develop, the
development cost may fall anywhere in between $2,000 - $200,000.
Solution
There are a couple of ways you can raise
funds for your application, such as approaching your social circle,
asking friends, applying for loans or finding investors. Ask your
friends or relatives to join you and make them understand the benefit
they get by investing in your application. Remember that quality matters
the most, so make sure you don’t compromise on quality for cost.
3. Choosing a suitable platform
Today, the mobile app industry offers plenty of mobile app development
frameworks and tools to developers. Given the amount of tools available
in the market, it becomes quite difficult to choose the right platform.
You need to choose a platform and operating system for creating app
that works flawlessly on different devices with different screen
resolutions.
Solution
Before you choose a platform, you need to
consider the nature of your business and whether you want to go for
hybrid or native app development. It is not always necessary to go for
the latest framework, but to choose a platform that helps you create an
app that runs seamlessly across as many devices as possible.
4. Marketing your application
Currently, there are around 2.8 million apps available for download.
So, your mobile application can be great, but not popular. It takes a
lot of effort to market your app when you consider that there are
businesses with a bigger app budget and vast marketing experience. You
may have a highly efficient app at hand, but you are likely to get lost
in the market if you don’t have the right advertising strategy to stand
out.
Solution
A wise idea is to keep a separate budget
for marketing and consult professionals who have adequate marketing
experience. A professional marketing agency will help you promote your
application to the target audience so you can reach maximum customers.
5. Customer retention
Customer retention rate is the ratio of the number of customers
retained to the number of customers at risk. Business owners are always
under stress to deliver an app that benefits the user. An app that
crashes frequently, consumes more memory and battery may urge users to
uninstall your application and never download it again.
Solution
While developing a mobile application, one
must focus on making sure that the design is compatible with all the
mobile devices and gives a smooth user experience. Test your application
again and again with different inputs to make sure it is fault-free. If
your users are happy with your application, they are likely to come
back to use your app again.
Conclusion
Here are some common problems that are being faced by many startups
as well as small-scale businesses. If you are daunted by a lot of stress
that comes with mobile application development, you can outsource app development
task to experienced mobile developers, like ManekTech, and sit back and
relax while we deal with all the challenges and provide you with a
successful mobile app.
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